Media company Tastemade focuses on shoppable TV experiences with Shopsense AI partnership

Tastemade is launching a new shoppable TV experience for its US audience, powered by ShopSense AI.

This made its debut last night with Tastemade’s new original series, Kitchen Glow Up, hosted by Ellen Marie Bennett, Founder and Chief Brand Officer at Hedley & Bennett, with viewers able to shop items for their kitchens, pantries, and cooking spaces in real-time from every episode.

“As innovators in shoppable streaming, Shopsense AI provides Tastemade the opportunity to create interactive experiences that redefine the way our audience engages with our programming,” says Evan Bregman, General Manager, Streaming at Tastemade.

“Shopping plays a vital role in transforming our viewers into doers, and brings us closer to our audience in ways that fill their lives with great taste. We’re looking forward to seeing how audiences and brands can interact on this unique platform.”

The Tastemade partnership launches Shopsense into the lifestyle category, building on its track record of powering shoppable TV experiences across a variety of content and programming formats, including live sports, awards shows, and daytime talk shows.

Shopsense launched its retail media platform last month with Paramount Global as its first partner, activating a “shop the screen” experience for the CMT Music Awards.

It has subsequently made select CBS Sports Golazo Network games shoppable along with The Talk daytime show, allowing viewers to shop the outfits worn by programme hosts.

It also launched a shoppable platform with Univision tied to its coverage of the Latin American Music Awards, followed by a partnership with retail advertising powerhouse, Magnite.

"Tastemade understands that younger audiences are looking for a more engaging television experience,” says Marissa Ramirez, SVP, Business Development, Shopsense AI.

“We’re excited to work with Tastemade as they blaze a new trail in modern media and move shoppable content forward in a way that closes the gap between the point of inspiration and the moment of transaction.”