Playboy Entertainment Group picks Kibo to power Honey Birdette omnichannel OMS and fulfilment operations

Kibo Commerce reports that Playboy Entertainment Group has selected and launched its order management solution for luxury lingerie apparel brand, Honey Birdette.

Key here was Kibo’s cloud native, microservices-based architecture. Its order management system (OMS) provides real-time inventory visibility across all locations, with intelligent order routing and omnichannel fulfilment.

“We’re proud to partner with Kibo to improve our order management operations as part of our ongoing efforts to deliver omnichannel customer experiences with ease,” says Marc Crossman, Chief Operating Officer and Chief Financial Officer at Playboy Entertainment Group.

“With Kibo, we’re empowering our business users to have greater agility to respond to market dynamics and make quick changes on the fly, without relying on IT.”

Playboy Entertainment Group partnered with technology consulting company Perfaware and Kibo’s Professional Services team for this project.

Perfaware and Kibo migrated Honey Birdette’s prior solution and launched the new OMS within a 12 week timeframe, including implementing ship to home from distribution centres, ship to home from stores, and buy online pickup in-store fulfilment options. The team also implemented new capabilities to improve Honey Birdette’s operations, including:

- Store picking with images shown on the pick sheets

- BOPIS transfer to store in the case of stock-outs

- New order ready for pickup and pickup reminder emails

“By leveraging the digital commerce expertise and partnership that Kibo and Perfaware brought to the table, we were able to fast track our order management implementation and get to market faster, accelerating our overall time to value while reducing costs,” says Mike Starkey, Chief Information Officer at Playboy Entertainment Group.

"We’re getting more value from Kibo’s platform than our previous provider, allowing us to invest more in customer-first innovation.”

“We’re excited to forge a partnership with Playboy Entertainment Group and Honey Birdette as they evolve their commerce operations and customer experience with an order management solution that offers them the agility needed to respond to the dynamic demands of the luxury retail market,” says Ram Venkataraman, Chief Executive Officer at Kibo.

“Kibo will enable Honey Birdette to maintain optimal inventory levels, manage variable demand, and meet customer expectations with precision and finesse.”

"Our collaboration with Honey Birdette underscores our commitment to delivering cutting-edge solutions that drive operational excellence,” says Ranjith Maniyedath, Managing Partner at Perfaware.

“By implementing Kibo’s comprehensive order management system, we’ve enabled Honey Birdette to enhance their fulfilment processes and customer satisfaction.”

“This project exemplifies the successful fusion of technology and strategic execution, paving the way for Honey Birdette's sustained growth and success in the competitive luxury retail market."