Gopuff live in double quick time with new sports drink Mas+ by Lionel Messi in South Florida locations

This past weekend, Gopuff launched the new sports drink Mas+ by Lionel Messi in all its South Florida locations.

And true to form, the quick commerce big hitter wasted no time in going live, stealing a march on its rivals.

In a LinkedIn post, Randy Ornstein, Sr Director of Beverages at Gopuff, said: “The power of Gopuff. We can launch a new brand the minute the supplier authorises us to release.”

“Mas+ by Lionel Messi was launched in all South Florida Gopuff locations Saturday exactly at 7:01pm.”

The company launched with the following:

- In app message featuring the sport drink

- SMS text

- Homepage banner in the Latest & Greatest section

- Premium placement in the Sport Drinks class

- All relevant search terms that consumers would choose

Ornstein added: “Other retailers in South Florida will launch sporadically Monday and take time to get up to full distribution. We are live now with all four SKUs in all stores.”

“Thank you to our partners Mark Anthony Brands for bringing this to life through all cross functional teams.”

Powered by Gopuff

In April, Gopuff announced the launch of Powered by Gopuff, a logistics and technology platform that, according to the firm, enables brands to offer affordable delivery from their owned and operated online stores in as fast as 15 minutes.

“We’ve spent the last ten years building and scaling our own hyper-local logistics network and operations to consistently meet customer demands for fast, affordable, and reliable delivery,” said Daniel Folkman, SVP of Business at Gopuff.

“As a result of this work, we've established ourselves as the face of instant commerce. Now, with the launch of Powered by Gopuff, we're also becoming the fabric of instant commerce by extending our proprietary fulfilment and logistics capabilities beyond our app for the first time."

The platform offers a suite of solutions that help brands deliver on rapidly evolving consumer expectations around delivery speed by leveraging Gopuff’s logistics network, instant fulfilment infrastructure and technology to power their own direct-to-consumer websites.

CPG brands can utilise online ads and marketing to drive sales from their own websites.