Emperia announces extension of virtual world development platform to digital creators, studios and enterprises

Emperia, which has developed flagship virtual stores for the likes of Walmart, BOSS, Lululemon, Dior, Bloomingdale’s, Lacoste, and Tommy Hilfiger, has announced the release of a new offering, a Creator Tools platform which extends its capabilities to digital creators, studios and enterprises, allowing them to develop such experiences in-house.

Built into the new toolkit is a responsive UI which is adjustable to fit the artist’s needs, with no front-end development skills required.

An SDK ensures an extended functionality, with various additional features, including custom user journeys, gamification and others.

For those building a commerce virtual space, Creator Tools also includes a full set of e-commerce, loyalty capabilities and analytics, allowing for data tracking, through a built-in dashboard.

The new offering provides a multi-device solution, which enables cross- screen deployment, from mobile, to VR, all in a native format and from Unreal Engine 5, in one deployment.

“With the ever growing demand for immersive virtual experiences and new use cases for this technology, from retail, to beauty, to real estate, automotive, entertainment and more, the need to produce such spaces, at scale and speed, is ever more prominent now,” says Olga Dogadkina, Co-founder and CEO at Emperia.

“Having partnered with some of the largest brands in the world, Emperia has full understanding of the demands and technical functionality that those various sectors require of artists.”

“Our new Creator Tools help virtual creators by providing them with an extensive list of tools which allows them to customise their spaces to their needs, while developing top quality results, in a fraction of the time.”

The L’Occitane Greenhouse

L’Occitane en Provence recently launched a new virtual experience, The L’Occitane Greenhouse, spotlighting the brand’s range of summer fragrances, drawing inspiration from the Provence region.

A collaborative effort with Emperia, this highlights offerings for both men and women, including the scents of Neroli and Orchidée, the 86 Collection and Cedrat.

Placed in a greenhouse, amidst the summer fields of Provence, the virtual world is comprised of three rooms; Main hall which features the brand’s women collections, on its rose, cherry blossom and lavenders scents; a woodsy Men Collection room, in a forest like atmosphere; and a Middle East Oasis, a regional lounge like room, featuring local scents including Ambre and the 86 Scents collection.

“Our new virtual experience is dedicated to L’Occitane’s world of natural fragrance creations, inviting guests to immerse themselves in a sensory journey of Provence through exquisite fragrances and exploration, while learning about the brand’s deep roots in the region,” said Mariana Rodrigues, Marketing Director at L’Occitane Middle East.