On demand delivery specialist Gopuff announces multi-year strategic partnership with NFL legend Tom Brady

Quick commerce big hitter, Gopuff, has announced a multi-year partnership with American former football quarterback, entrepreneur and philanthropist Tom Brady.

Through the partnership, Brady, who is also an investor in Gopuff, will collaborate with the company on the likes of product development and content creation.

“Since my first time using Gopuff, I’ve been amazed by how fast and seamless the deliveries are, offering so many different options right at your fingertips,” says Brady.

“I’m excited to be working with the Gopuff team to continue to drive innovation and help create an even better experience for their customers.”

“We’re thrilled to welcome Tom Brady, one of the most recognisable and respected athletes in the world, to Team Blue,” says Yakir Gola, CEO and Co-founder at Gopuff.

“For more than two decades, Tom made history on the field, breaking records, outperforming nearly every expectation and leading teams to victory. With a shared passion for innovation, together we’ll redefine the future of commerce and make Gopuff the world’s go to solution for immediate, everyday needs.”

Powered by Gopuff

In April, Gopuff announced the launch of Powered by Gopuff, a logistics and technology platform that, according to the firm, enables brands to offer affordable delivery from their owned and operated online stores in as fast as 15 minutes.

“We’ve spent the last ten years building and scaling our own hyper-local logistics network and operations to consistently meet customer demands for fast, affordable, and reliable delivery,” said Daniel Folkman, SVP of Business at Gopuff.

“As a result of this work, we've established ourselves as the face of instant commerce. Now, with the launch of Powered by Gopuff, we're also becoming the fabric of instant commerce by extending our proprietary fulfilment and logistics capabilities beyond our app for the first time."

The platform offers a suite of solutions that help brands deliver on rapidly evolving consumer expectations around delivery speed by leveraging Gopuff’s logistics network, instant fulfilment infrastructure and technology to power their own direct-to-consumer websites.

CPG brands can utilise online ads and marketing to drive sales from their own websites.