Retail technology innovation of the week: FreedomPay powers charitable donations at PoS and Nike taps 3D holographic tech

Retail Technology Innovation of the Week is a series brought to you by RTIH and sponsored by 3D Cloud, highlighting stand out deployments, launches, and initiatives by retailers and tech suppliers.

Every week, we will showcase forward thinking tech plays that have impressed our Editor and the Retail Technology Innovations Report judging panel, alongside the publication of the 2024 report.

So far, we’ve flagged up sterling work being done by Ocado Retail, Decathlon, Lacoste, Downtown Spirits, TalkShopLive, Huck’s, Rovertown, Wing, Nobody’s Child, IKI, Pixevia, Walmart, A.L.C., Archive, Therabody, Outform, Kingfisher, PMC, Boots UK, Ocula Technologies, Grace O'Malley Irish Whiskey, Metacask, Ikea, Carrefour Belgium, Matalan, and McDonald’s.

And this week we’re focusing on FreedomPay, which has announced the launch of its Donation on Device platform.

In a LinkedIn post, Garrett Brennan, Director of External Affairs & Marketing at FreedomPay, said: “This game-changing platform feature lets you make charitable donations right at the Point of Sale, increasing awareness and support for charity organisations.”

The founding partner for this initiative is Cancer Support Community (CSC).

It is supported by FreedomPay’s DecisionPoint Network, a digital advertising platform with nearly 1,000,000 screens globally, allowing merchants to prompt charitable donations at the PoS.

Brennan added: “We’re making it easier than ever for merchants and customers to contribute to meaningful causes. Together we can make a real difference!”

“We are honoured to have been selected as a founding partner,” said CSC’s CEO Sally Werner.

“For over 20 years, FreedomPay has supported CSC’s mission to serve people coping with a cancer diagnosis in numerous ways that have made a tangible positive difference in the lives of countless individuals and families.”

Honourable mention to…

Nike has delivered an immersive shopping experience to shoppers with 3D holographic technology from HYPERVSN.

To coincide with the launch of its new Air Max Dn sneakers, the retailer has deployed a series of detailed 3D visuals at its House of Innovation store in Paris.

Every intricate detail of the sneaker is represented in holographic form across a series of individual stations.

This allows attendees to inspect the Air Max Dn’s features for comfort and responsiveness.

"Nike has redefined the meaning of 'walking on Air' with the launch of the revolutionary Air Max Dn shoes at their House of Innovation in Paris. Showcased during Air Max Week 2024 through HYPERVSN's Hologram 360 Technology, this experience perfectly aligns with Nike's commitment to constant innovation and exceptional customer experiences,” says Amar A, industry expert and influencer.

“We’re delighted to have our German partner Satis&fy deliver holographic technology to a leading sports retailer at the cutting-edge of innovation. Immersive design is at the forefront of projects for fashion sector that fits seamlessly with Nike’s new tagline for the release of their new Air Max Dn shoes, ‘Feel the Unreal.” says Kiryl Chykeyuk, CEO at HYPERVSN.