Slip bags £2.5m in investment from VCs and angels including Asos VP of Customer & Marketing and former John Lewis CTO

Slip, a platform which helps retailers digitise receipts, has raised a £2.5 million seed round led by Adjuvo and joined by Haatch Ventures, Unbundled VC, the Side by Side Partnership, and a range of angels including Asos’ Executive Vice President of Customer & Marketing, Dan Elton, and former CIO at Frasers and former CTO at John Lewis, Julian Burnett. 

Launched in 2022, Slip’s software has been tapped by retailers including JD Sports and Beyond Retro. 

Its API can integrate with existing systems - thanks to partnerships with providers including Shopify, Klaviyo, Epos Now and Sitoo - with insights from customer activity fed directly into partner CRMs or marketing technology stacks.

Founder and CEO Tash Grossman was inspired to launch Slip after a lost receipt saw her stranded in a store, unable to return a faulty item.

The experience sparked the idea for a digitised system that works better for customers and creates opportunities for retailers to add value. She was joined by co-founder and CTO Eddy Herman to turn the vision into reality.

Alongside its mission to unlock insights and personalised marketing routes for retailers, the company also wants to eliminate the environmental impact of paper receipts. In the UK alone, over 11 billion receipts are generated each year, most of which aren’t recyclable. 

This investment will be used to enhance Slip’s technology and also expand its team of seven. As part of this, it has brought in Myles Dawson, former Managing Director of Adyen UK, as Chief Commercial Officer.

Grossman comments: “Until now, receipts have represented nothing but waste and a wasted opportunity. We’re transforming the humble receipt from its static, destined for landfill status into a data rich source of customer insight.”

“The response we’ve seen from our early adopter retail partners says it all: our software drives engagement and unlocks valuable customer data.”

“We’ve seen huge spikes in everything from email sign-ups to app downloads for the brands using our software. This investment will enable us to work with more retailers, make our products even more impactful, and prevent billions of receipts from heading to landfill.”

Mark Foster-Brown, CEO at Adjuvo, says: “Slip has re-engineered the receipt from purely a proof of purchase into a tool that helps retailers better understand, re-engage, and reward their customers after leaving the store.”

“Slip’s innovative, mobile-based technology not only gives customers a seamless experience throughout their transaction journeys, but also enables retailers to significantly improve data around customer behaviours and outcomes.”

“We have been inspired by the drive and determination of Tash and the wider Slip team, and are delighted to support their next phase of expansion.”