Boca Rosa teams with Banuba to deliver immersive and interactive shopping experience for customers

Banuba reports that it has played a pivotal role in the success of Brazilian cosmetic brand Boca Rosa's pre-launch.

The event, held over four hours, saw the latter sell 64,413 items, totalling more than $900,000 in sales.

Banuba's virtual try-on functionality (VTO) boosted the beauty shopping experience for over 1.1 million attendees.

By leveraging this technology, customers were able to virtually test Boca Rosa's cosmetics, allowing them to visualise how the products would look on them before making a purchase.

The integration was facilitated by metaKosmos, a Brazilian technology company and partner of Banuba.

The virtual try-on feature powered 1.73 million try-on sessions conducted during the event.

"We are thrilled to have partnered with Boca Rosa to deliver a truly immersive and interactive shopping experience for their customers," says Anton Liskevich, CPO/Co-Founder at Banuba.

"By integrating our virtual try-on technology, we were able to provide a personalised and engaging platform that empowered consumers to make informed purchasing decisions."

Perfect Corp. and NAO-ART

Perfect Corp. has announced a collaboration with NAO-ART, a subsidiary of the Art Nature Group and a provider of ready-to-wear wig brands for women.

This will see it provide NAO-ART with a virtual try-on tool for wigs utilising generative AI technology.

The target items include 53 wigs, including fashion wigs and medical wigs "RIS."

Customers can experience this on NAO-ART's e-commerce site. The initiative marks the first introduction of virtual wig try-on in Japan utilising Perfect Corp.’s generative AI technology.

Hiroki Shintoku, President at NAO-ART, says: "Until now, trying on wigs meant going to a store for face-to-face counselling, making it difficult to know if they suited you without purchasing them.”

“This challenge became more pronounced during the pandemic, and we have been exploring virtual wig try-on technology for several years. However, we had to abandon traditional AR technology as it was difficult to achieve a natural try-on feel.”

“Encountering Perfect Corp.’s AR try-on service utilising generative AI, we succeeded in reproducing the ideal try-on feel. I am sincerely delighted that various wigs, which are increasingly in demand as fashion items, can be tried on through AR experiences anytime, anywhere.”

“Also, it brings me great joy that cancer patients who require medical wigs can easily choose wigs with their families at home or in hospitals."