LuxCreo expands 3D printing tie up with ASICS as it looks to make personalised shoes accessible to all

LuxCreo has announced an expansion of its partnership with ASICS to enable rapid local delivery of personalised 3D printed shoes and insoles.

“Diverse customer needs across different sports require us to transform the way we make our products so they are truly personalised,” says Genki Hatano, lead researcher in the Green Manufacturing Research Team, Future Creation Dept., ASICS Institute of Sport Science (ISS).

“Our research with athletes shows they feel the value of personalised footbeds. This has inspired us to consider making personalised footwear accessible to all.”

LuxCreo 3D Printing Smart Factory, a full 3D printing technology stack, is part of ASICS Personalisation Studio, which also leverages Dassault Systèmes’ technology.

Resin developed by LuxCreo provides elasticity without permanent product deformation.

Combining ASICS’  knowledge in biomechanics, footwear, and lattice structure with LuxCreo’s material creates, according to a press release, “unique personalised designs for lasting performance and comfort”.

“We created a 3D printing platform and ecosystem to deliver personalised products,” says Michael Strohecker, Co-Founder and Chief Revenue Officer at LuxCreo.

“Our 3D Printing Smart Factory provides personalised products for dental and medical industries, as well as supports ASICS’ exploration of a new business model to transform consumer data into personalised shoes that can be manufactured on-demand.”

2024 RTIH INNOVATION AWARDS

Personalisation is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.