Instacart achieves Carrot Tags first as electronic shelf label software launches chainwide at Schnuck Markets

Grocery technology firm, Instacart, and Schnuck Markets, report that the former’s Carrot Tags offering is rolling out chainwide.

Carrot Tags is a software solution that integrates into a retailer’s electronic shelf labels (ESL) hardware to enable incremental functionality, including pick to light capabilities.

Schnucks will be using this across most of its stores allowing Instacart shoppers to activate items from their picking list within the firm’s shopper app for easier and more accurate order fulfilment.

Schnucks first began using Instacart’s Carrot Tags’ pick to light functionality in 2023, and says that it quickly saw success across its pilot stores.

“As our first retail partner to introduce Carrot Tags’ pick to light functionality chainwide, we’re incredibly excited by the telling results of our partnership. Because Schnucks is using pick to light, we’re seeing an increase in found rates, which in turn provides higher order quality and customer satisfaction,” says David McIntosh, VP and GM of Connected Stores at Instacart.

“Schnucks has long served as a leading-edge partner for Instacart, especially when it comes to adopting our Connected Stores technologies like Caper Carts and Eversight. We look forward to building the future of grocery alongside Schnucks for years to come.”

“We’re always striving to give our customers the most reliable online experience, and Carrot Tags’ pick to light functionality has helped us ensure our customers receive exactly what they ordered,” says Bob Hardester, Chief Information & Supply Chain Officer at Schnucks.

“As we continue to digitise our stores, we believe that Carrot Tags is an integral part of our omnichannel approach - especially once they connect to customer-facing technology like Caper Carts. From electronic shelf label software to smart carts to an e-commerce platform, Instacart’s technologies help us meet our customers, no matter how they choose to shop.”

Instacart has integrated with Schnucks’ ESL hardware provider Aperion to enable the Carrot Tags’ pick to light functionality. In addition, Carrot Tags will soon connect to Caper Carts, helping customers locate items more easily on the shelf.

Schnucks and Instacart first began their partnership in 2017.

2024 RTIH INNOVATION AWARDS

Physical stores are a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.