Just Eat ramps up partnership with Morrisons amid huge appetite for on-demand grocery from consumers

Morrisons has expanded its partnership with Just Eat to include groceries from its supermarkets as well as deliveries from its cafés and Morrisons Daily convenience stores.

The tie up was initially rolled-out to Morrisons Cafés in 2022, followed by 60 Morrisons Daily convenience stores in December 2023, and today serves almost 700 Dailys.

Now, on-demand delivery from Just Eat will also be available from 380 Morrisons supermarkets across the UK. Customers will have access to thousands of products.

As part of the extended partnership, Just Eat is offering free delivery on all Morrisons grocery products (with a total basket value of over £15) until the end of 2024.

Charlotte Exell, Morrisons Online Operations Director, says: “By building on our successful partnership with Just Eat, we are excited to introduce another fast and convenient option for our customers to get Morrisons groceries delivered straight to their door.”

“We’re committed to offering great value and high quality products to our customers however they choose to shop.” 

Amy Heather, Director of Strategic Accounts at Just Eat UK, says: “We’re seeing a huge appetite for on-demand grocery from consumers, with over a million customers having purchased groceries via Just Eat last year alone.”

“As our customers increasingly seek convenience, extending our partnership with Morrisons signals this significant growing demand and our commitment to providing choice and value to consumers so that they can get whatever they need, wherever and whenever they need it.”

2024 RTIH INNOVATION AWARDS

On-demand delivery is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.