Alain Afflelou taps Informatica Intelligent Data Management Cloud platform across global franchises

Alain Afflelou, a franchise provider for optical and auditory solutions, is using Informatica’s AI powered Intelligent Data Management Cloud (IDMC) platform to govern the data collected from its franchisees in 19 countries to make business critical decisions. 

Alain Afflelou was founded in France in 1972. The company has grown to more than 1,400 independently owned franchise stores throughout the world offering vision and hearing health solutions.

Afflelou’s primary customers are its franchisees, who are autonomous merchants, meaning data definitions, organisation, types and formats vary across geographies, making the governance of data a significant challenge.

Afflelou turned to Informatica to develop a global, cloud-based data management solution that has robust data governance capabilities to ensure data quality and confidentiality.   

“Data is one of the assets that can make a difference in the franchise business. As we need to rely on it to make important decisions, it’s crucial to build trust in it and to give access to it. It helps us to provide services that guide our partners on their operational efficiency on a daily basis,” says Jean-Christophe Leboucher, Chief Data Officer at Alain Afflelou.

“We needed a data management platform that could govern, ensure quality and share the data collected across the globe to create a trusted foundation for all our strategic, compliance and reporting needs. The Informatica IDMC platform makes our data fit for business use today, and can grow with us in the future.” 

“Alain Afflelou is a fantastic example of what is possible when a company commits to making a digital transformation and the increased value that can be gleaned from a modern cloud data management platform,” says Emilio Valdés, Senior VP, EMEA and LATAM Sales at Informatica.

“Holistic, trusted, governed and shared data can bring significant benefits to any business, but Afflelou proves this impact at scale, across thousands of locations.” 

2024 RTIH INNOVATION AWARDS

Data management is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.