TickPick bags $250m investment from Brighton Park Capital and adds Rory McIlroy’s Symphony Ventures as backer

Brighton Park Capital has announced a $250 million investment in ticket marketplace, TickPick, to accelerate its growth and scale operations.

Symphony Ventures, golfer Rory McIlroy’s investment partnership, has joined as a strategic investor.

TickPick was founded in 2011 by Co-CEO's Brett Goldberg and Chris O’Brien who saw an unmet need in the market for a cost-effective, transparent solution that puts the consumer first.

It has partnerships with such professional sports teams as the Philadelphia Eagles and the Los Angeles Rams.

“We're thrilled to announce our latest growth investment, which will help accelerate our ability to transform the ticketing industry,” says O’Brien.

“We founded TickPick with the unwavering commitment to deliver a transparent and hassle-free ticket-buying experience for consumers. This investment will allow us to deepen this commitment by accelerating the pace of product innovation, raise our brand awareness, and reach more customers than ever before.”

Goldberg says: “We have built a relationship with Brighton Park over many years and the firm is our clear partner of choice given its strong track record of partnering with founder led companies and marketplace platforms, which we believe will help us continue to scale the business and drive a lasting impact.”

"TickPick has demonstrated tremendous growth by offering a strong value proposition that both enhances the customer experience and removes one of the biggest pain points for consumers with its no-fee model,” says Kevin Magan, Partner at Brighton Park Capital.

“TickPick’s recent growth and partnerships with some of the largest sports leagues and teams in the world is a testament to their appeal among a broad customer base, and we’re excited to partner with Brett, Chris and the incredibly talented TickPick team as they continue to disrupt the ticketing industry.”

As part of the transaction, GreyLion, will exit its position in TickPick following its 2019 investment.

Santi Núñez, Partner at GreyLion, says: “Brett, Chris and the entire team at TickPick have built a successful and scalable business within the live events industry. We are proud to have partnered with TickPick to help strategically drive their growth and wish them continued success.”