ThredUp launches suite of AI features to bring emotion and storytelling to shopping journeys on its platform

ThredUp, an online resale platform for apparel, shoes, and accessories, has unveiled a new suite of AI powered shopping tools designed to improve the way customers discover unique fashion finds.

“AI presents an enormous leap forward for secondhand shopping by bringing emotion and storytelling to the millions of unique shopping journeys that happen regularly on ThredUp,” says James Reinhart, CEO at ThredUp.

“Given the breadth of our offering with millions of unique items available in our marketplace at any given time, generative AI technology is accelerating how we’re changing the way consumers shop and providing the easiest and most fun way to shop sustainably.”

The AI powered search is built on machine learning algorithms that understand natural language and visual cues. These algorithms continuously learn and improve, ensuring that customers get the most relevant and personalised results.

The new suite offers three features that enable shoppers to effortlessly curate style inspiration and build personalised outfits using text descriptions or images:

• Improved search: Customers can now use natural language to find exactly what they desire. Search for "floral dresses" or "light pink knee-length dress with ruffles," or get even more specific with requests like "swimsuit for a triathlon" or "tank tops for the 4th July."

• Image search: Upload a photo, snap a picture of a garment, or share an Instagram post to find matching or similar items within ThredUp's inventory. This makes it easy to recreate a look or discover new styles based on your visual preferences.

• Style chat: ThredUp's new AI powered chatbot helps you create complete outfits. Provide a prompt, such as "Outfit for a fall wedding," and the chatbot will generate a head-to-toe look. You can then refine your results by adjusting parameters like color, style, and coverage to create a truly personalised ensemble.

2024 RTIH INNOVATION AWARDS

AI is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at  RIBA’s 66 Portland Place HQ in Central London.