YFM Equity Partners backed Manchester business Vypr preps expansion of its services to the US market

UK-based product intelligence platform, Vypr, is expanding its services into the US market.

The company provides global brands with quick and actionable consumer insight to either help bring new products to market or to improve their current ranges.

Vypr says that the US move will see its turnover quadruple over the next three years and create over 30 international job opportunities, with many more in the UK.

It has more than quadrupled revenues since YFM Equity Partners invested in 2021. This has primarily been driven by customers accessing consumer insights for the UK market.

The US expansion builds on its recent launch of consumer insights for the Australian market and existing capabilities in the UK and Europe where it provides consumer insights to brands in sectors such as retail, food and drink, health and beauty, automotive, and professional services.

These include companies such as Costa Coffee, Ella’s Kitchen, and Marks & Spencer. Vypr’s existing US headquartered clients trading in the UK and Europe include Kraft Heinz and Starbucks. 

Chris Williams, Vypr CEO, comments: “US expansion is the inevitable next step for us and will accelerate our already impressive trajectory.”

“We predict our turnover to quadruple over the next three years, as we capitalise on the excellent market opportunity and take our first class product intelligence platform across the pond.”

2024 RTIH INNOVATION AWARDS

Product intelligence platforms are a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.