East of England Co-op deploys RELEX Solutions technology for pricing and promotion optimisation

East of England Co-op, a regional independent retail co-operative with branches across Norfolk, Suffolk, Essex, Cambridgeshire and Hertfordshire, is expanding its use of technology from RELEX Solutions. 

Since June 2013, the latter has supported East of England Co-op with solutions to optimise its store layouts, and since June 2019, with tools to enhance its forecasting and replenishment strategy.

It will now expand its use of RELEX to further refine its pricing and promotional planning.

And it will upgrade its space and assortment capabilities to the RELEX cloud-based solution. This will introduce automated API data feeds that serve the RELEX ecosystem across forecasting and replenishment, space and assortment, and pricing and promotions.

“We chose RELEX because of the success we’ve already experienced with their unified solutions,” says Andy Rigby, Chief Operating Officer at East of England Co-op.

“The automation and optimisation capabilities will streamline our processes, allowing us to make more informed decisions and ultimately improve the overall shopping experience for our customers.”

“East of England Co-op has been a valued partner for many years, and we are thrilled to expand our collaboration with them,” says Mikko Kärkkäinen, Group CEO and Co-founder at RELEX Solutions.

“Our partnership, built on mutual trust and measurable value, has already delivered significant results. Their decision to implement pricing and promotion optimisation capabilities will further strengthen their competitive position in the grocery and convenience sector, where an optimal price and promotions offering is crucial.”

“We are excited to continue supporting East of England Co-op as they drive improved sales and profit, ensuring their promotional offerings remain relevant and customer focused.”

2024 RTIH INNOVATION AWARDS

Pricing and promotion optimisation is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.