Revolutionising retail advertising: trends and innovations shaping 2025

The relationship between brands and their audiences is now inevitably changing as digital technology permeates every aspect of our lives. Advertising, marketing and promotion are constantly adapting to new trends in consumer behaviour, and brands are looking for new ways to attract and retain customers.

One of the most important advancements to date is the use of artificial intelligence and machine learning to improve the quality and effectiveness of advertising campaigns. Drawing on data from millions of users, algorithms can select the most relevant and engaging ads. And new formats and tools are constantly being developed to make it easier to customise and measure ad effectiveness. 

Today, we're going to look at three major retail advertising trends that will help you increase your sales!

Digital avatars are becoming a major trend in retail

In 2025, retailers will definitely face revolutionary changes in the way they communicate with customers through the introduction of artificial intelligence in their advertising.

Digital avatars are virtual copies of real people created using machine learning and artificial intelligence. A few years ago, we wouldn't have believed it, but they can reproduce emotions, speech, and behaviour, making interaction as natural as possible.

What is the reason this is relevant to retail?

✅ Digital avatars interact with customers in real-time, offering products based on their preferences, purchase history, and behavior. So, imagine a virtual consultant who understands your style, analyses your entire wardrobe and helps you create the perfect image, also taking into account modern fashion trends. Isn't it cool? 

✅ They differ from regular employees in that they are available 24 hours a day, seven days a week. They can answer your questions and help you choose your product at any time.

✅ In this way, retailers can strengthen emotional connections with consumers by creating custom avatars that match the brand's spirit and essentially promote it. This type of avatar can be a virtual representation of a company that reflects its principles and style, or some fictional character that will later be associated with the company.

Popunder

Another fashionable and cool thing, with a nervous character, which by clicking pours traffic to the site. Popunders are large banners that are almost impossible to close - there is no cross on them at all or it is difficult to see, because it merges with the background.

In this case, the pop-up covers the entire screen, and the only way out for the user is to follow the link. In fact, using this format of advertising, you force people to go to the advertiser's site. Therefore, the conversion rate will be very low. But popunder is cheap, and with a well chosen bundle brings good profits.

A distinctive feature of Popunder advertising is that a new window opens when you try to close the pop-up banner on the site. As a result, the user who wants to close the ad, gets a new one or goes to the seller's site.

Advertising here you need to not be intrusive, informational, with a chip, it should tell, but not sell. The pop ad networks can help you with this, and you need to choose them carefully. Geography, minimum deposit, targeting, formats - all this may differ in each network, so researching the offers in the market. This is a good, stylish tool that can and should be used in retail.

Doorways

This is not a made up phrase. Now you are also familiar with it. Doorways are sites optimised for specific groups of search queries. Thanks to this optimisation, they are at the top and collect a lot of organic traffic, which then gets to the advertiser's site.

Traffic is redirected in different ways:

●      automatically with the help of a redirect;

●      clickunder - the advertiser's site opens when the user clicks anywhere on the doorway (effective, but it will strain the audience);

●      by links (more unobtrusive advertising).

In the latter case, the doorway - it is almost like a regular site, just all the links on it lead to the resource of the advertiser. 

This method of attracting visitors to the site is quite effective, because doorway quickly gets to the top of the search results for low-frequency and medium-frequency thematic queries. First of all, this is due to the filling of the text with keywords from and to.

Conclusion

Advertising certainly continues to be a popular and effective marketing tool. If you use innovative technologies in your advertising, such as virtual avatars, popunders and doorways, this will allow your companies to achieve high conversion rates and maximise the results of advertising campaigns.

Stay informed about new trends and innovations in this area, and only then will you be able to use advertising effectively. Good luck!