Stadium ramps up use of Mirakl Ads retail media solution as sports retailer expands to Finland and Sweden

Scandinavian sports retailer, Stadium, is tapping Mirakl  Ads,  a retail  media  solution  by  Mirakl  that  is  optimised  for  both  first-party e-commerce and third-party marketplace assortments.

Building on the Stadium Marketplace powered by Mirakl,  this  new integration harnesses AI driven personalisation.

After being live for three months with the solution, the retailer is stepping up its use of Mirakl Ads by expanding to Finland on top of Sweden and is planning to launch display ads in addition to sponsored products.

“Launching retail media with Mirakl  Ads  is  an  important  step  in  advancing  our digital strategy. As a leader in our category, we see this as an opportunity to further enhance our marketplace by providing added value to our sellers, advertisers, and customers while also promoting our own products,” says Marcus Lord, Retail Media Manager at Stadium

“Mirakl’s expertise and tailored solution have been  helping  us  take  this  strategic  leap,  ensuring  we’re well positioned as the retail media landscape evolves.”

“Stadium’s adoption of Mirakl Ads highlights the power of retail media in driving e-commerce profitable growth,” says Octavie Gosselin, VP Mirakl Ads.

“By choosing Mirakl Ads, it opts for the only retail media solution maximising revenue while preserving the customer experience by  empowering  brands  to  better  connect  with  consumers  through  targeted, AI driven  advertising.  In  doing  so, it  secures  its  competitive  edge  while delivering  greater  value  across  its  entire  ecosystem - sellers,  advertisers,  and consumers alike.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

As AI sees increasing adoption in the retail space, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners willl be announced at an evening event at The Barbican in Central London on Thursday, 3rd July. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

FAQs

Is there a fee to enter the awards?: No, it is free of charge.

Can I enter across multiple categories: Yes.

Do I need to complete all the sections in the entry form? No, but the more information you provide, the better chance you have of producing a successful submission.

Is there a certain timeframe for nominated projects, initiatives etc? Yes, nominated projects, initiatives etc should have been completed (or substantially completed) during the last 12 months.

Who has visibility of our completed entry form and what information will be public should we win or be shortlisted? Only our Editor, Scott Thompson, and judging panel will view submissions. The information provided in the summary section of the entry form will be made public.

Do you only accept entries from UK-based companies? No, we accept entries from all parts of the world.

What is the shortlists process? Shortlists will be announced in April 2025, then shortlisted entries will be sent to our independent judging panel who will decide upon the winners and highly commended submissions. Shortlisted companies will be invited to attend an awards ceremony at The Barbican in Central London on Thursday, 3rd July 2o25.

Do winners and highly commended companies receive post-event coverage? Yes, post-event coverage includes articles on our website and also an in-depth awards review in our printed magazine. There is also the opportunity for a company profile type piece to be published on our site and within our magazine.

When is the deadline for 2025 submissions? Friday, 23rd May 2025.

When will the 2025 winners be revealed? Winners will be announced at an event at The Barbican in Central London on Thursday, 3rd July. This will kick off with a drinks reception, followed by a three course meal, awards ceremony, and after party featuring DJ until midnight.

Who will be judging submissions? Details of our 2025 judging panel will be announced in the near future.