Alo Yoga Sawhorse Productions bridge digital and physical worlds with immersive space on Roblox

Sawhorse Productions has announced a refreshed Alo Yoga Sanctuary experience on the Roblox platform.

In a LinkedIn post, it said: "This dynamic, immersive space brings mindfulness and movement to millions of users, offering a unique way to recharge and focus on wellness"

"But here’s the game-changer: We’ve bridged the digital and physical worlds like never before. Roblox users can now visit one of Alo’s 150+ global retail stores, scan an NFC enabled sticker, and unlock exclusive virtual rewards. This innovative activation - created with our friends at POAP Studios - sets a new standard for how brands engage communities across both virtual and real-life spaces."

The original Sanctuary launch in 2021 made Alo the number one fashion brand on Roblox.

Sawhorse Productions added: "We’re thrilled to help them take it even further, continuing to bring wellness to the Roblox community in exciting new ways. Pushing the boundaries of immersive tech and retail is our passion, and we couldn’t be prouder to partner with Alo Yoga on this vision."

2024 RTIH INNOVATION AWARDS

Immersive experiences were a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.