Not On The High Street launches AI shopping assistant The Curator just in time for Christmas

Online marketplace, Not On The High Street, has announced the launch of a new AI shopping assistant, The Curator.

Available through its app from today, this lets customers find items they didn't know existed from the thousands of small brands on the Not On The High Street site. This means that shoppers will be able to consolidate multiple searches and browsing sessions for gifts, or general products they want to buy.

They will be able to search using natural language. For example, a customer can type: “I need a stylish Christmas gift under £40 for my sister who loves gardening”, and The Curator will select a range of relevant, shoppable results which can then be refined.

People can build a shortlist of products that can be saved and referred back to at a later date. Beyond Christmas, The Curator is pitched as a valuable shopping assistant for many occasions, from birthday gifting to decorating a new flat, or buying supplies for an upcoming party.

Once customers have recommendations for a gift, for example their sister’s upcoming birthday, they can add their favourites to a shortlist and come back to them in the app whenever they need, whilst also being able to go back to the original chat and refine the search.

Lorin Minxhozi from Not On The High Street, who was instrumental in the development of The Curator, says: “We built this to make finding the right product at Not On The High Street simpler and more delightful. Powered by AI, it does the searching and sorting for you by understanding budget, personality, occasion and spotlights creative picks from independent UK brands, avoiding unnecessary searching and scrolling.”

Rachel Wells, Brand & Creative Director t Not On The High Street, says: “We’re coming into the thick of the Christmas shopping season and we had a strong desire to give people the ability to find products that uniquely fit their specific needs, rather than needing to always scroll through our large product catalogue. Which is why we are so excited to unveil The Curator.”

“Whether you’re looking for meaningful gifts on a budget or shopping for that friend that already has it all, The Curator will pull tailored recommendations just for you.”

RTIH AI in Retail Awards

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