Simple TikTok ideas businesses can use to improve their online presence

The traditional way of marketing is nothing in comparison to what TikTok has to offer. Forget all you know about marketing in a traditional sense before reading this. Why? Because TikTok plays by its own set of rules.

The platform is fast and so unpredictable. You never know what’s going to happen. What’s there today, is gone tomorrow. But despite all of the unpredictability, businesses are able to connect with audiences in a way that is fresh and has never been seen before.  

TikTok has over a billion active users. It isn’t just this place where dances go viral, and people entertain themselves by watching funny challenges. No, it’s more than that. It’s bigger. It’s better. It’s an actual powerhouse for brand growth if you make it your mission for it to be. If the idea of lip-syncing and hopping on a trend every now and then isn’t a bit of you, don’t fret.

No matter the size of your business, there are simple, straightforward and actionable content ideas that you can adopt in order to boost your level of engagement and build brand awareness. All of it will do what you want it to at the end of the day, which is drive sales and conversions.

You could be a startup, a coffee shop or even a big brand. There are plenty of ideas that will help you stand out from the rest of the competition.

Showing The Human Side of Your Brand

People are so deeply fascinated with what happens behind the scenes. This might mean a sneak peak of up and coming drops, your product being made or a glimpse of your daily office life. All of these are a few ways to make your brand a tad more relatable.

A few examples of real life, genuine videos that people want to watch include a marketing agency, for example, sharing a day in the life of some of their team members or a bakery showing the process of decorating their cakes. Trust me, the ideas and possibilities are endless.

How-To & Educational Videos

The aim of the game isn’t just to sell but also to teach people. If you can try to create short and engaging tutorials that provide an immense amount of value for the audience, then your audience is going to be way more likely to engage.

For instance, some examples include a skincare brand demonstrating a nighttime routine using their product range or a fitness coach sharing a few different exercises for a stronger core. See how they teach, and not just sell?

Providing educational content in some capacity helps you position yourself as an expert in your field and people are dying to find brands that they can trust. They’re going to be way more likely to trust and buy from knowledgeable businesses.

Jump on New Trends, Don’t Be Shy

It’s important that you try to make new trends work for your brand rather than you work for TikTok. TikTok thrives massively on new trends, so the key, in this case, is to make them your own. Don’t follow the crowd and what’s popular, but adapt to trends in a way that best aligns with your brand, what you represent and what resonates with your target demographic.

Trends have, and always will, move fast, so staying ahead can be complex if not navigated carefully. But not to worry, if you want expert guidance on how to best incorporate trending content into your marketing strategy, then working with a TikTok marketing agency in London might be worth your while. They’ll help you in ways that nobody else can. They’ll help you maximise your reach while at the same time helping you maintain brand consistency. A win-win.

Customer Testimonials: Let Your Audience Do the Talking

User-generated content (UGC) is massive on TikTok. If you’re successful, then at one point, you won’t even need to talk about your products anymore. Your audience will do all of the talking for you. Sounds weird, right? Let me explain. If people enjoy your product, then people will share videos of themselves using it and recommend it to others.

Even those who aren’t partners with your brand are likely to film themselves using it because they love your product. When real people showcase your product or service, it feels way more authentic in comparison to adverts. At the end of the day, people buy from people.

To encourage more UGC, try running challenges or giveaways where customers share videos of themselves using your product, feature real customer testimonials in clips and react to videos from happy customers. Interacting with real people in real-time will always keep them happy and loyal to you.

Proof, Proof and Even More Proof

TikTok users love satisfying transformations. So if your business provides a service or product that achieves a desired outcome for a client, then maybe showcasing the noticeable “before and after” is a good way to reel in more customers. Not only are these videos engaging, but they also highlight the effectiveness of what you’re offering.

A few examples include a hair salon showcasing a hair colour transformation or a cleaning service showing a spotless home after they’ve just fulfilled a deep cleaning service.

Quickfire Responses

The days when you’d respond to customers with long-winded emails are gone, and they aren’t coming back. Sorry to be the bearer of bad news. Instead, try turning your responses into TikTok videos.

If you can answer some common FAQs in short, quickfire clips, then it kills two birds with one stone. You provide valuable information, save time, and improve the customer experience overall.

A few examples of how to do so include a fitness coach tackling the question “How long does it take to see results?” (which is usually never really a straightforward answer) or a marketing agency being asked by people about how often they should post on social media. If you can do all of these, your business will come across as more helpful and receptive to criticism, which, in the end, builds stronger relationships with customers.

Influencer Marketing

If you’re on TikTok, you already have access to the audience that you’re trying to reach. Want to maximise this? If you’re keen on amplifying what you already have, maybe try partnering with influencers because that can instantly boost brand awareness and credibility in the long run.

Ways to collaborate with an influencer include sponsoring their video for featuring your product, co-create content that aligns with both of your respective brands or even having them host a takeover of your account for the day.

Start Small, Stay Consistent

In conclusion, TikTok marketing doesn’t have to be as overwhelming as it may seem. Start with simple ideas and work your way up. Test what resonates with your audience, and once you’ve found a winner, don’t try to create new innovations when you have something that works.

If something isn’t broken, don’t try to fix it! At the end of the day, the main thing is to enjoy yourself and have fun. It’s time to stop overthinking and start creating.

Become a producer and not a consumer. Your next viral post is just one video away!