Including Spangle and Buynomic: five retail technology funding rounds you need to know about

RTIH rounds up five retail systems ventures who have recently secured significant investments in their businesses, including a startup focused on creating custom landing pages for online shoppers based on what they searched for or clicked on, and another that specialises in AI powered pricing and revenue optimisation.

1. eBrands

eBrands, a Nordic-based export platform that helps consumer brands scale globally through e-commerce and major retail channels, has raised €7.5 million, bringing its total funding raised to €50 million.

This was led primarily by Veikko Laine family office, Varma Mutual Pension Insurance Company, and operative shareholders.

Since launching in 2020, eBrands has helped consumer brands, such as Mysoda, Coach Soak, and Bodyotics, grow globally by simplifying the complexities of international expansion. With expertise in sales, marketing, supply chain, and market access, the company says that it provides a structured, low risk path to new markets.

"We remove barriers to global growth,” says Robin Bade, Co-Founder and CEO at eBrands. “With new US tariffs and rising trade complexities, brands need a partner that turns challenges into opportunities. Powered by Apollo, our export platform allows businesses to scale across D2C, marketplaces, and bricks and-mortar retail without operational bottlenecks.”

The latest funding will support the continued development of Apollo, eBrands’ proprietary AI powered tool designed to help brands expand into 60 markets and sales channels without requiring local infrastructure or heavy investments.

2. Spangle

Spangle has secured a $6 million seed round featuring Madrona and Streamlined Ventures.

The company is fronted by Maju Kuruvilla, pictured below, who last year departed controversial one click checkout startup Bolt. It focuses on creating custom landing pages for online shoppers based on what they searched for or clicked on.

In a LinkedIn post, Spangle said: “Brands are spending millions to drive online traffic - yet the cost of every visit keeps climbing. When 40% of that paid traffic lands on generic, one size fits all experiences, ROAS hits a downward spiral.”

“To bridge the customer experience gap, we deliver self-optimising shopping journeys that are contextually relevant and adaptive based on consumer engagement in real-time. Powered by cutting-edge agentic AI and our proprietary ProductGPT, we help brands turn expensive traffic into profitable customers.”

3. Mapp

.Marketing cloud provider, Mapp, has secured $13 million in funding, led by the O’Connor Capital Solutions business within UBS Asset Management (Americas).

"This funding marks a major milestone for us and validates our vision for the future of AI driven Marketing," says James Brooke, CEO at Mapp. "Marketing is no longer just about automation - it’s about intelligence. AI is rewriting the rules, and Mapp is leading the charge. With this latest funding round, we’re in an even stronger position to drive innovation, accelerate growth, and redefine what’s possible for marketers and customer experience professionals."

4. Buynomics

Buynomics, a specialist in AI powered pricing and revenue optimisation founded in 2018, has raised $30 million in Series B funding. The round was led by Forestay Capital, with participation from Anais Ventures, VI Partners, and existing investors Insight Partners, Seedcamp, DvH Ventures, and Tomahawk Ventures.

The cash will support global expansion, with a focus on North America, and enhance Buynomics’ Virtual Shoppers AI technology.

"We see immense potential in Buynomics’ AI technology to redefine commercial decision making," says Jonas Jeandupeux, Principal at Forestay Capital. "Their data driven approach is already changing the mindset on how companies optimise revenue and pricing strategies."

5. SQUID

Ireland-based digital loyalty platform, SQUID, has closed a crowdfunding campaign on Crowdcube, raising €1.69 million, and exceeding its initial target of €1.15 million to €1.35 million. The campaign attracted 2,624 investors.

Investor breakdown:

• Majority retail investors: 2,045 Irish investors participated, demonstrating strong local support.

• Broad age distribution: The campaign saw 900 investors (33%) aged 18-30, followed by 778 investors (31-40) and 521 investors (41-50).

• Balanced gender participation: 1,172 female investors, 1,443 male investors, and 66 identifying as other.

• Most common investment range: 905 investors contributed between €101-€500.

The funds raised will be deployed to accelerate the roll-out of Wave, SQUID’s next-generation universal points system, designed to streamline loyalty rewards across its network of over 2,000 business clients in Ireland and the UK. Additionally, it will use the investment to further expand into new markets and enhance its marketing tools for small businesses.