AI powered pricing and revenue optimisation firm Buynomics secures $30 million in Series B funding

Buynomics, a specialist in AI powered pricing and revenue optimisation founded in 2018, has raised $30 million in Series B funding. The round was led by Forestay Capital, with participation from Anais Ventures, VI Partners, and existing investors Insight Partners, Seedcamp, DvH Ventures, and Tomahawk Ventures.

The cash will support global expansion, with a focus on North America, and enhance Buynomics’ Virtual Shoppers AI technology.

"We see immense potential in Buynomics’ AI technology to redefine commercial decision making," says Jonas Jeandupeux, Principal at Forestay Capital. "Their data driven approach is already changing the mindset on how companies optimise revenue and pricing strategies."

“This is a defining moment for us," says Sebastian Baier, Co-founder and Managing Director at Buynomics. "This significant investment propels us into the next phase of our evolution, accelerating our expansion into North America and reinforcing our position as the go to platform for revenue management and optimization. With this funding, we are set up to scale effectively and continue to deliver value to our partners worldwide."

“With this investment, Buynomics is well positioned to become a leading platform in end-to-end revenue optimisation,” says Max Wolff, Managing Director at Insight Partners. “We are thrilled to continue our support of them as they expand globally and unlock new opportunities across industries.”

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 3rd July.

This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.

Please email our Editor, Scott Thompson, if you have any questions or need further information: scott.thompson@retailtechinnovationhub.com

Key 2025 dates

Friday, 23rd May: Award entry deadline 

Tuesday, 27th May: 2025 finalists revealed

Wednesday, 28th May - Friday, 13th June: Judging days

Thursday, 3rd July: Winners announced at the 2025 RTIH AI in Retail Awards Ceremony, to be held at The Barbican in Central London.