reo, powered by oOh!media, appoints former Cartology retail media leader Renae Usher as Director of Sales

reo, powered by oOh!media, has appointed Renae Usher into the newly created role of Director of Sales. 

With more than 13 years’ experience across retail media, digital and publishing sales, Usher was previously at Cartology for over three years where she led the retail media sales team, spearheading omnichannel activations for FMCG brands including Coca-Cola, PepsiCo, Mondelez, Mars Wrigley and Nestlé.

She has also held leadership roles at Nine and Fairfax, managing major agency relationships and cross-channel solutions.

Andrew Every, Chief Strategy and Retail Media Officer at oOh!media, says: “Renae’s appointment is a significant signal of reo’s ambition as we continue to build out our team and drive growth for retailers across Australia and New Zealand.”

“She has proven experience in scaling retail media networks, collaborating with retailers and their brand partners and her sales leadership will be instrumental in delivering them commercial success while helping shape the next evolution of retail media.”

Usher says: “Over the past three years at Cartology, I’ve had a front row seat to the growth of retail media and the value it can unlock for both retailers and brands. What drew me to reo is the ability to move at pace and bring together the strategic thinking and collaborative approach of a mature media business, while building something truly new and exciting.”

“There’s incredible untapped potential in the retail landscape beyond the big supermarkets, and reo, with the backing of oOh!, is uniquely positioned to help retailers unlock that, fast. With a powerful combination of in-store, online and off-network capabilities, reo is creating an ecosystem that connects the entire customer journey.” 

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.