Australia Post tests out retail screen network in partnership with reo powered by oOh!media

Australia Post in partnership with reo, powered by oOh!media, is gearing up to trial its first in-store screen retail media network across 60 Victorian locations.

The aim here is to engage its customers at pivotal moments, whether they’re sending or collecting a parcel, or using other Australia Post services.

Providing advertisers with opportunities to deliver targeted and contextual messaging, reo’s retail media solution includes hardware, software, and services. Australia Post will use reo’s sales team to assist with the media sales.

Aimee Dixon, General Manager Enterprise Brand and Retail Marketing at Australia Post, says: “Our network of retail outlets offer’s brands an innovative way to engage with consumers. By leveraging our physical footprint, we are excited to expand the value we deliver to businesses across Australia, starting with a rollout in 60 locations in Victoria. Our collaboration with reo is a key part of this strategy, allowing us to connect brands with customers through dynamic in-store media solutions.” 

Neil Ackland, Chief Retail Media officer at oOh!, says: “We’re thrilled to be working with Australia Post to deliver a cutting-edge in-store screen network solution that combines best-in-class media products with unmatched scalability.”

“reo’s advanced infrastructure and extensive media expertise ensures Australia Post can unlock new revenue streams while maintaining focus on serving their customers. Together, we’re setting a new benchmark for contextual, targeted advertising across Australia.”

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.