Healthy soft drink brand DASH partners with grocery giant Sainsbury’s to support Comic Relief

DASH, a healthy soft drink brand, has partnered with Sainsbury's to support Comic Relief through the grocery giant’s Nourish the Nation programme.

For a limited time, DASH will donate 50p from every raspberry multipack (12x330ml) purchased in Sainsbury’s stores nationwide. Running over the next two months, the initiative aims to raise funds to help tackle food poverty and improve access to nutritious food for communities across the UK.

Sainsbury’s Nourish the Nation programme, in partnership with Comic Relief, looks to tackle food poverty by helping people access the balanced, nutritional, and sustainable food they need. The aim is to provide school children (up to Year 11) with improved access to summer holiday activity and food schemes.

Jack Scott, DASH Co-Founder, says: "We’re on a mission to do drinks differently, always thinking about the bigger picture and how we can create positive change for both people and the planet.”

“Which is why we’re proud to be partnering with Sainsbury’s to support Comic Relief through their Nourish the Nation programme. Being part of a campaign focused on improving access to nutritious, sustainable food for communities that need it most is something we care deeply about.”

SmartShop

Sainsbury's SmartShop solution notched up a milestone this month. The in-store shopping handset and mobile app, which lets customers scan as they go, meaning they can skip checkout queues, turned ten.

In a LinkedIn post, Shona McGuire, Head of Product (Connected Store) at Sainsbury’s Digital, Tech and Data, said: “This week our team is celebrating 10 years of SmartShop. I’m taking a moment to reflect and thank everyone who has played a part in this leading scan and go proposition over the past 10+ years. So many talented people have defined the product it is today, and the one we continue to build for tomorrow.

She added: “On a personal note, this milestone means a lot. I was fortunate to work on the initial implementation of SmartShop into 10 stores back in 2016, and it’s amazing how it’s grown to be a core shopping experience for many Sainsbury’s customers today. Here’s to the passion, innovation and teamwork that will continue to shape this in-store shopping companion of the future.”

James Leech, Chief Product Officer at Sainsbury’s, added: “For the past decade, SmartShop has been innovating and redefining grocery shopping for our customers. What started as a bold idea has grown into a core part of our customer experience and proposition.”

He added: “Over the last few years, we’ve continued to build on that foundation. We introduced payment innovation, becoming the first grocer in the world to enable customers to pay directly on their handset. We’ve added features that help customers discover and make the most of our Your Nectar Prices proposition. We also used the SmartShop platform to power our computer vision enabled convenience store trial, expanded advanced retail media capabilities, and developed product wayfinding to make shopping even easier.”

“Adoption continues to grow year after year, and it’s incredibly rewarding to see how customers are embracing the experience. And we’re just getting started. With an exciting roadmap ahead for 2026, SmartShop will continue to evolve as we look for new ways to make shopping simpler, faster, and more rewarding for our customers.”