DTC platform ZyG announces blockbuster $60 million Series A funding round led by Accel

ZyG has raised a $60 million Series A, coming on the heels of its seed round of $58 million in March.

This was led by Accel, with participation from Felix Capital and additional new and existing investors, including Bessemer Venture Partners and Lightspeed Venture Partners. Sonali De Rycker, partner at Accel, will be joining the ZyG board of directors.

ZyG was built by the founders of ironSource, which went public on the NYSE at $11 billion and later merged with Unity, who joined forces with AI experts from one of Israel’s top cyber units.

ZyG OS is pitched as the first end-to-end platform for entrepreneurs and direct-to-consumer (DTC) brands to build e-commerce at scale. Leveraging its agentic infrastructure, ZyG OS identifies products with strong scale potential and executes every function needed for scale, from building the online brand and store to generating creatives, running user acquisition and organic growth to optimising conversion, retention, and logistics.

The firm says that it is currently partnering with online brands with excellent products that have gotten initial traction online but do not have the capability to build out the technology stack, AI expertise, and data capabilities necessary to scale in the US. All of these brands have gone through ZyG’s agentic Product Market Fit test and achieved a high ZyG Score, which predicts scale potential. 

“Shopify and Amazon opened the door for anyone who wants to start selling online. But shifting from selling to scaling remains overwhelmingly complex. It forces founders to manage fragmented tools, siloed data, and the many teams or agencies needed to execute every aspect of scale,” says Omer Kaplan, CEO and Co-Founder at ZyG.

“ZyG OS flips that model with an end-to-end solution that solves the entire problem, not pieces of it. With a complex agentic infrastructure, ZyG OS executes the endless elements needed to scale, freeing founders to focus on building great products.”

“The industry has spent years perfecting how we sell online, yet scaling remains fragmented and fragile,” says Sonali De Rycker, Partner at Accel. “By combining the ironSource founders’ commerce pedigree with deep AI expertise, the ZyG team has built the definitive agentic operating system that finally gives entrepreneurs the automated growth engine they need to scale.”

2026 RTIH Innovation Awards

E-commerce will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.