Estonian grocery retailer Coop enlists StrongPoint and Vusion as it embarks upon digitalisation of stores

Estonian grocery retailer Coop has chosen StrongPoint and Vusion for a project involving the digitalisation of its stores. The companies will act as its exclusive electronic shelf labels supplier. The value of the contract could reach approximately eight million euros.

The ESLs will be rolled out in a selection of Coop Estonia’s stores. The project is scheduled to commence in the second half of 2026. StrongPoint Baltics will be the main contractor for the installations, service and support.

Coop Estonia is the largest grocery retailer in Estonia, with approximately a 23% market share. It operates 320 stores and employs around 6,000 people. Coop also uses self-checkouts, a self-scanning solution, in-store collection point Vensafe and other solutions from StrongPoint.

“This agreement represents a major milestone for StrongPoint. It reflects the confidence our long-standing customer places in our outstanding local Baltic team, built through a long standing close partnership and a strong culture of customer intimacy,” says Jacob Tveraabak, CEO of StrongPoint.

“This is our first major Vusion electronic shelf labels project following the launch of our multi-faceted partnership, and it demonstrates both the potential and the strategic importance of our collaboration with Vusion.”

“Together with StrongPoint, we are supporting Coop in transforming store operations. We connect the shelf to digital workflows, enabling faster, smoother operations, while elevating in-store execution. The result is a more efficient, scalable model that better serves both store teams and customers. This milestone also reinforces our growing footprint in the Baltic region,” says Sébastien Fourcy, EVP EMEA at Vusion.

2026 RTIH Innovation Awards

ESLs will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.