Lavazza and FinTech firm Adyen team up to unify the coffee brand's global digital payments infrastructure

Adyen has announced a partnership with Lavazza that aims to unify the coffee brand’s digital payments ecosystem across international markets, while supporting the growth of B2B and B2C e-commerce and retail initiatives. 

The collaboration is now live in the US for B2B channels and in the UK and Australia for direct-to-consumer (D2C) channels. The aim is to reduce the complexity of managing different payment methods across various countries, strengthening security, and creating a scalable infrastructure for future growth.

"The true benefit of a unified platform isn't just processing transactions; it's seeing the whole picture," says Roelant Prins, Chief Commercial Officer at Adyen. "By linking its retail, e-commerce, and B2B channels globally, Lavazza is turning fragmented data into a clear commercial advantage. The phased roll-out planned for the upcoming months is a tangible example of this: a path that lets Lavazza evolve consistently, market by market, while maintaining operational continuity across channels and touchpoints.”

For B2C channels, payments will launch in Italy in the second half of the year, followed by the US and Germany by the end of 2026. For B2B channels, go lives in Australia, the UK, France, and Denmark are planned for the fourth quarter of 2026. The expansion will continue into 2027, with the planned activation of B2B payments in Germany and B2C payments in France. 

2026 RTIH Innovation Awards

Payments will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.