Voyado hooks Paul Smith, Crew Clothing, Nobody's Child, Bamford Collection as UK customers

Voyado, a Sweden-based agentic CX suite for retail, reports a 73% year-on-year increase in its UK customer base alongside a 66% rise in annual recurring revenue, as four retail brands opt to deploy its technology.

Paul Smith has selected Voyado's AI powered product discovery capabilities to enhance personalisation and localisation across its digital experience. Geo-personalisation was a central decision driver in enabling it to deliver experiences that reflect where its customers are, not just who they are, and supporting the brand's broader growth strategy across international markets.

"We're excited to welcome Voyado as a key partner as we look to elevate the on-site experience for our customers," says Hannah Bennett, Head of Digital at Paul Smith. "Improved personalisation and stronger localisation are central to our growth strategy, and Voyado's solutions puts us in a great position to deliver on both."

Crew Clothing, Ben Sherman, Saltrock, and Pringle of Scotland, the portfolio brands of Crew Clothing, have also chosen Voyado's product discovery capabilities, drawn to the ease of use, speed of implementation, and ability to leverage agentic AI at scale.

The firm’s agentic search and AI powered attributes - including the ability to surface styling recommendations - were key strengths in the decision to partner, giving Crew Clothing the control and simplicity it needs to trade more intelligently as the business grows. 

The Bamford Collection - comprising Bamford, Daylesford Organic, and Daylesford Stays - operates across lifestyle, wellness, hospitality and organic retail.  Voyado's customer engagement capabilities will centralise first-party data across its brands, enabling faster, more relevant communications and personalised campaigns that drive greater customer lifetime value.

"As a collection of British brands rooted in organic farming, luxury wellness, and hospitality, we operate with an incredibly complex mix of product ranges and services." says Ophelia Hohler, Group Marketing & Communications Director at Bamford Collection. "Voyado will give us a coherent picture of our customers for the first time, allowing us to reach customers with messages that resonate, not overwhelm. This is a partnership built for the long term, one that will support us as we continue to grow and evolve."

Nobody's Child, a womenswear brand with nine UK stores and a presence in leading global retailers, has chosen Voyado to transform product discovery and on-site customer experience. Its AI powered product discovery capabilities help the brand turn shopper intent into conversion, aligning search, navigation, and recommendations with margin and inventory to drive revenue, while enabling smarter trading as the business scales.

"What really sets Voyado apart is the clarity and ambition of their AI roadmap." says Helena Hastings, E-commerce Trading Lead at Nobody's Child. "Its deep focus on retail is evident in how the technology is evolving toward agentic commerce and advanced deep search - capabilities that are not only highly relevant today but also future-proof our digital experience as customer expectations continue to change. This partnership reflects our commitment to thoughtful innovation and delivering a seamless, customer first shopping journey.”

Erica Sandelin Ekelund, CEO at Voyado, says: "Every brand that chose Voyado came with a different challenge, but the same underlying reality: retail is complex, and most technology wasn't built for it. Fragmented data, multi-brand portfolios, localisation across markets - these aren't edge cases, they're the everyday.”

“The retailers moving fastest are the ones who stopped trying to make generic tools fit and started investing in solutions built around how retail actually works. We're proud to be building long-term partnerships with brands that represent the very best of modern British retail, and we're just getting started in the UK.”

2026 RTIH Innovation Awards

AI will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.