'The future of responsible, resilient business': TrusTrace launches AI powered supply chain data hub

TrusTrace, a platform for supply chain traceability and compliance data management, has launched a new data hub designed to help retailers and brands gain real-time insights into their supply chains, streamline compliance and respond to growing demand for transparency and sustainability.

Using artificial intelligence (AI), the new platform brings together supplier, brand, and third-party data to provide a single, reliable source of information. TrusTrace says the tool will help retailers make faster, more confident decisions as it significantly increases data reliability and insight quality.

It also allows for seamless data reuse, allowing stored data to be repurposed across multiple business goals.

“In today’s high stakes regulatory and business environment, access to accurate, real-time sustainability data shouldn’t be a privilege - it should be a given,” says Shameek Ghosh, CEO at TrusTrace. “We’ve built a powerful, AI assisted supply chain data hub that allows companies to quickly and easily collect and analyse data at any scale, empowering them to move from reactive crisis management to proactive impact-driven strategies. This is the future of responsible, resilient business.”

The launch comes shortly after TrusTrace partnered with high street fashion retailer New Look. New Look has onboarded its core supplier base to TrusTrace. The retailer says that it is also committed to ensuring that all future suppliers are onboarded to the platform. 

TrusTrace has also recently partnered with materials science company Avery Dennison aiming to address growing demand for visibility in the apparel value chain.  “Navigating today’s complex global supply chains requires reliable, streamlined access to comprehensive data,” says Kenny Liu, Vice President and General Manager S Asia, EMEA, and Optica at Avery Dennison. 

“By integrating TrusTrace into our OpticaTM portfolio of supply chain solutions, we’re equipping brands with the tools they need to map their supply chains, verify raw material origins, and confidently meet evolving regulatory demands. This level of transparency empowers smarter sourcing decisions and ultimately drives meaningful impact across the entire supply chain.”

2025 RTIH INNOVATION AWARDS

Supply chain technology will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.