Walmart and Lord & Taylor ready for digital roll-out

Lord & Taylor is teaming up with Walmart to launch a flagship store on Walmart.com that will offer more than 125 brands, including Tommy Bahama, Vince Camuto, Miss Selfridge, La La Anthony, Lucky Brand, H Halston and Effy.

This will roll-out in the coming weeks. The move reflects Lord & Taylor’s drive to reach a wider audience and Walmart’s desire to attract a different type of customer. In April, the Lord & Taylor website attracted roughly 2.2 million unique visitors, compared with 101 million for Walmart.com, according to comScore. But its brands are more high end than those found at Walmart.

“As part of the Walmart.com redesign, and our commitment to establish it as a destination for fashion, we recently relaunched our new fashion shopping experience. The new experience is aligned with how customers shop the category, with editorial elements that inspire customers to browse and buy, and has already generated positive customer response,” says Denise Incandela, Head of Fashion, Walmart US eCommerce. “The next step is the launch of the Lord & Taylor flagship store, which introduces exciting new premium brands to our customers.” 

“This is an entirely new model for us and demonstrates the evolution of Lord & Taylor and our commitment to advancing our digital presence,” says RJ Cilley, SVP of Digital, Lord & Taylor. “We are excited for the opportunity to serve exponentially more customers with our premium fashion offerings, including our famous dress selection and many stylish brands.”

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