Booths taps RELEX markdown pricing and optimisation solution
Booths, a regional supermarket chain in the UK, has chosen RELEX Solutions to manage seasonal, promotional, and end of lifecycle products with its markdown pricing and optimisation solution.
With 27 stores across the northwestern counties of the UK, Booths already uses RELEX to optimise forecasting, replenishment, allocations, and promotion planning across its assortment.
Paul Duckworth, Supply Manager at Booths, says: “We see a huge opportunity in using this solution. RELEX’s markdown optimisation enables us to make better data driven decisions.”
“It will significantly improve our approach to optimising the sell-through of discontinued stock in the business and will also streamline assortment changes where we are increasing the occurrence of category reviews.”
“We are very excited to see the benefits of this solution materialise throughout the business,” says John Gill, Head of Marketing and Trading at Booths.
“The proactive approach to discontinued stock and data driven decision making is aligned with the broader business strategy for Booths.”
“RELEX and Booths have been in partnership for a long time. Seeing this partnership go from strength to strength is a huge achievement,” says Tommi Ylinen, Chief Product Officer at RELEX.
“We are very excited to see the results of this project and are confident it will take Booths to the next level in unified retail planning.”
