New Bambuser unit offers digital opportunities for physical retailers
Live video shopping platform Bambuser has launched In-store Solutions, a new business unit dedicated to building interactive experiences connecting physical and digital spaces.
This is pitched at the likes of bricks and mortar retailers, property owners, shopping centres and department stores.
It builds on a collaboration with Swedish property owner, AMF Fastigheter, which brought live video shopping experiences to the MOOD Stockholm commercial centre.
This resulted in the launch of MOOD TV, a live broadcast fashion and lifestyle series, and The Lobby Live, a studio space in which brands can host a combination of livestream and real-world shopping experiences and other events.
“As the world slowly reopens following pandemic shutdowns, retailers find themselves challenged by a radically different paradigm for consumer behaviour,” says Jesper Funck, Chief Product Officer at Bambuser.
“To win back consumers who migrated to online shopping, they for instance need to reconceptualise their physical stores and better leverage technology to offer different, engaging and immersive experiences.”
“We look forward to pioneering these new solutions and enabling businesses to thrive in this new, digitally driven environment.”
Annelie Gullström
The new division will be headed up by Annelie Gullström, who is joining Bambuser from AMF Fastigheter, where she served as Head of New Business and Innovation.
“At AMF, I experienced first hand how live video shopping can have an impact, and in my new role, I look forward to helping more businesses benefit from the symbiosis it drives,” she comments.
“It’s an exciting time filled with opportunity, and I’m excited to be part of the team developing solutions that will enable more businesses to thrive.”
