eBay UK launches Idea Ads with Paid Partnership campaign on Pinterest

Pinterest reports that eBay has launched its very first Idea Ads with Paid Partnership campaign on the social media platform.

eBay’s first collaboration with creators on Pinterest aims to inspire Pinners to celebrate ‘Christmas Your Way’, showcasing Christmas traditions and realising their home's true potential through DIY and gifting for the festive season.

The content encourages Pinners to gift and decorate thoughtfully this Christmas, demonstrating minimalistic tablescapes, homemade flower baubles and creative wreaths for all the family to get involved with.

The project showcases the collaboration of eBay and three UK Pinterest creators Poppy Deyes, Making the Manor, and Tiffany Grant-Riley.

Alex Allcott, Brand Director at eBay UK, says: “We are delighted to be partnering with Pinterest for our ‘Christmas Your Way’ campaign. Handing over the creative power to three brilliant Pinterest creators known for their interior inspiration has helped shape up authentic content that could only come from creators who understand our audience.”

“Utilising Pinterest to closely collaborate with creators has provided us with an opportunity to reach new audiences at the very moment they are seeking inspiration for their own home.”

Daniella Gregory, Home Retail Team at Pinterest, says: “Millions of interior lovers come to our platform every month looking for new inspiration to refresh their homes.”

“Recently we’ve seen a particular spike in searches for ‘Christmas decor DIY’, which gives eBay the perfect opportunity to highlight the variety of products that can be bought or upcycled on the marketplace, to create those beautifully personal gifts.”