Footwear brand TAFT announces launch of NFT collection

Direct-to-consumer men’s footwear brand, TAFT, will launch a limited edition NFT collection of winged animals and correlating sneaker illustrations in June.

“We’re doing something absolutely unheard of. We’re making a wearable NFT in the form of a sneaker,” says Kory Stevens, Founder and Designer at TAFT.

“Much like how an NFT is minted, the purchaser will get a limited, exclusive edition of the TAFT NFT Sneaker. Each pair will be assigned attributes randomly that match the exact NFT artwork.”

For $300, a utility exclusive package will include the likes of NFT digital art, exclusive NFT owner sneaker, exclusive launches, promos, and drops, as well as access to a private Discord where users will have insight and input to new products with Stevens and the TAFT team.

With a limited amount of NFTs available, customers will be able to purchase on a randomised lottery.

At mint, the NFT will be assigned with certain attributes varying in rarity. Whatever is received at mint is what will be received on the sneaker.

In addition to USD, TAFT NFT will be available on the Solana blockchain.

“As we have learned more and more about NFTs, we found that the technology could be leveraged by brands to do things that we never could before,” says Stevens.

“We aren’t talking about making some expensive JPEG of our shoes that you can use as a profile picture - we are talking about creative, one of a kind products and a utility package that we could never release without this.”

Building on its first venture into the metaverse, the company plans to continue to test and learn in this space. It says that there will be future drops expanding on collections.