Pinterest and Samsung launch ‘flippable’ Pin for How We Flex campaign
Pinterest has teamed with Samsung to launch the first ever ‘flippable’ Pin on its platform.
The aim is to show people just how flexible the folding Galaxy Z Flip3 phone really is.
Through the ‘flippable pin’, Samsung will create the illusion of the Galaxy Flip3 folding out of thin air with the help of Pinterest’s Breakthrough Video ‘Portal’ technique , bringing 3-dimensionality to the ad and helping it stand out in the home feed.
Aicha Allali, Junior Marketing Manager at Samsung, says: “We are delighted to partner with Pinterest and create the first ever flippable Pin for the new Galaxy Z Flip3.”
“With Pinners looking for new ways to experience technology, our ‘How We Flex’ campaign will help them discover fun and exciting ways they can use the folding capabilities of our latest flip phone every day.”
Karen Bloom, Creative Strategy Lead at Pinterest UK, says: “People come to Pinterest to be inspired, discover and shop the latest tech trends. In the last year, we’ve seen a particular spike in searches for ‘flip phone aesthetic’, as people want to experience the early noughties phone trend reimagined for 2022.”
“We’re so excited to partner with Samsung on this first of a kind Pin and help inspire Pinners to find the very products they are searching for by literally catching the flip in action.”
