Kyle Field scores a first with Amazon Just Walk Out and Amazon One tech
Kyle Field, home of the Texas A&M Aggies, is set to become the first collegiate venue in the world to open stores equipped with Amazon’s Just Walk Out technology and the Amazon One palm recognition and payment service.
Three checkout-free stores are slated to open this autumn so fans can use them during the college football season.
They will be able to insert their credit card at the entry gate or hover their palm over an Amazon One device to enter.
Just Walk Out technology determines what items shoppers take from or return to the shelves, and when they leave, the credit card they inserted or linked to their Amazon One ID will be charged for the items they took, with no checkout required.
The stores are a collaboration between Texas A&M Athletics, hospitality partner Levy, and Levy’s innovation studio, DBK Studio.
“Texas A&M seeks to always be on the cutting edge of technology so it’s fitting that Kyle Field, Home of the 12th Man, would be the first collegiate venue in the world to feature Amazon’s innovative customer shopping experience,” says Ross Bjork, Director of Athletics at Texas A&M.
“We must always make the fan experience better and I know that Aggies and our guests will love having the ability to avoid the line and get back to the football game as fast as possible.”
“This exciting customer experience, enabled by the combination of Amazon’s Just Walk Out technology and our hospitality partner Levy, makes our concessions operations that much better and will be an incredible benefit for the 12th Man as we continue our mission of creating opportunities through championship athletics.”
“We’re thrilled to work with Levy and Texas A&M to enable a fast and effortless shopping experience for fans when they visit the three stores at Kyle Field equipped with Just Walk Out technology and Amazon One,” says Dilip Kumar, Vice President of Physical Retail & Technology at Amazon.
“Our physical retail technologies are designed to eliminate checkout lines and remove friction for shoppers, and we’re excited to enable fans at the stadium to grab what they need quickly without missing a moment of the game.”
Two stores will be located in Section 125 and the third in Section 129.
They will offer products like snacks, chips, soda, bottled water, and alcoholic beverages. Fans purchasing alcohol will be required to show their ID to a store attendant for age verification.
