SES-imagotag to buy In the Memory as it builds out data management and analytics capabilities
The SES-imagotag group has entered exclusive discussions with the aim of acquiring In the Memory, a French firm which specialises in data analytics and decision making tools for the retail sector.
This builds on the purchase of MarketHub (Ireland) at the beginning of last year.
These new platforms complement Captana, specialised in real-time analysis of store shelves via the analysis of images and the use of artificial intelligence, as well as several other solutions within SES-imagotag’s VUSION platform.
Thierry Gadou, Chairman and CEO at SES-imagotag, comments: “Memory is a gem among French companies with significant potential for international development. We intend to accelerate the development of Memory, while at the same time capitalising on the potential synergies with other SES-imagotag entities.”
He adds: “The future of retail lies in data, which will enable retailers to improve their operating performance and their collaboration with manufacturers, leading them to develop new sources of monetisation and of advertising revenue streams.”
“The expertise provided by Memory will be essential to us in improving our IoT and Data solutions, to ensure that they are the most relevant to decision-making needs.”
“Conversely, the new data coming from digital sources will enable extended value creation of Memory’s solutions, while expanding ROI of the digitisation of stores. Our customers will be the beneficiaries of this acquisition.”
Alexis Mau, President at In The Memory, says: “We are convinced of the advantages of this merger with SES-imagotag. Four years after the founding of Memory, this partnership comes from a shared vision of the digital transformation of retail and will enable us to accelerate our international growth.”
“Together, we will be able to extend our store data solutions captured via the VUSION platform, and to develop new products by leveraging the complementarity of our solutions with SES-imagotag’s IoT and data solutions.”
“Retailers and their partner brands will thus have at their disposal tools that are more robust, able to help them in their operational and strategic decision making.”
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