Amazon puts returned, refurbished and open box items back on sale at new physical store in London

Amazon has opened a Second Chance Store in London, giving festive shoppers the chance to buy quality returned products in-person, for the first time.

This is located at the Brunswick Centre in Central London, and features deals on a wide range of returned products. Customers can shop for kitchen and household appliances, books, games and toys, electricals and more.

Amazon offers quality returned products year round online at Amazon Second Chance, which also provides customers with information about product repair, recycling and trade-in for electronics.

The store is open for the next two weeks in partnership with Barnardo’s, with all proceeds supporting its work with children and young people.

Amazon UK says that it gave a second chance to more than four million products last year, helping British customers save more than £100 million by buying used or refurbished products at a discount.

In the first nine months of 2023, the US online giant’s sales of second-hand goods in the UK increased by more than 15% compared to the same period last year.

“Amazon is committed to giving more products a second chance – both through helping customers shop pre-loved, and through programmes to recycle, trade-in and repair products, contributing to a more circular economy,” says John Boumphrey, UK Country Manager, Amazon.

“The Second Chance Store that we’ve launched today with Barnardo’s is all about offering customers a great way to shop second-hand this festive season, while supporting a brilliant charity we have been working with for many years.”

Amazon has donated more than 4,000 products to be featured in the Second Chance Store, including quality used, open-box and refurbished donated products from Amazon.

It also features a Repairs Zone where customers can participate in free repairs workshops from experts onsite, learning to fix broken laptops and household tech through live demonstrations.

Second Chance Store ambassador Kimberley Wyatt is joining the opening today. The store is open until 12th December.

Lynn Perry, CEO at Barnardo’s, says: “We’re grateful to this partnership, which will assist us in supporting more families in crisis across the UK.”

“More than 800,000 children are currently living in poverty in the UK, whilst millions of families are having to choose between essentials like food, clothing and heating their home this winter.”

“The funds raised from the Second Chance Store will help us continue the vital work of supporting families and ensuring children have the best possible start in life.”