Retail technology startup Triple Whale raises $25 million for e-commerce analytics platform
US-based startup, Triple Whale, has raised a $25 million Series B round from NFX and Elephant, with participation from Shopify.
This builds on a 2022 $24 million Series A round (led by Elephant) and a $2.7 million seed round (led by NFX).
Triple Whale's analytics platform equips Shopify brands with an all in one tool to help them locate key metrics and derive instant insights into the performance of their advertising campaigns.
It integrates merchants' data from Shopify, Facebook, Google, TikTok, and other popular apps.
"We're on a mission to empower business owners to build better and more successful lives," said Aj Orbach, CEO and Co-Founder, Triple Whale, at the time of the Series A round.
"I look forward to seeing the impact of our latest investment as the company develops and expands its offering, furthering our vision of establishing the default e-commerce operating system for Shopify brands."
"We're building the platform I wish I had when growing my own e-commerce brands," added Maxx Blank, COO and Co-Founder, Triple Whale.
"I am excited to see many more e-commerce businesses continue to benefit from our fusion of centralisation, visualisation, and attribution, which equips brands with the insights they need, when they need them."
"Triple Whale was built by e-commerce operators who understand how critical real-time operating performance visibility is for success," said Andrew Hunt, Founder and General Partner, Elephant.
"Its e-commerce analytics platform is exactly the type of solution we lacked when we started Warby Parker. Access to real-time operating performance metrics still remains a challenge for brands.”
“As fellow e-commerce merchants, we think the Triple Whale team is uniquely positioned to solve this problem. We speak with thousands of companies every year here at Elephant and rarely see this type of distinct product-market fit.”
“We are thrilled to partner with the brilliant team at Triple Whale as the company continues to emerge as a leader in this market and beyond."
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