Triple Whale raises $27.7m to develop e-commerce operating system for Shopify brands
Triple Whale, an analytics platform for Shopify brands, has raised $27.7 million in an extended Series A, the company’s first announced funding round since its foundation in May 2021.
This consists of a $24 million investment led by Elephant VC, alongside a previously undisclosed $2.7 million seed round led by NFX, and an additional $1 million raised with participation from individual investor Shaan Puri.
The cash is being used to expand the company’s development team and integrate additional components into its platform.
“We’re on a mission to empower business owners to build better and more successful lives,” says Aj Orbach, CEO and Co-Founder, Triple Whale.
“I look forward to seeing the impact of our latest investment as the company develops and expands its offering, furthering our vision of establishing the default e-commerce operating system for Shopify brands.”
“Triple Whale was built by e-commerce operators who understand how critical real-time operating performance visibility is for success,” says Andrew Hunt, Founder and General Partner, Elephant.
“Its e-commerce analytics platform is exactly the type of solution we lacked when we started Warby Parker. Access to real-time operating performance metrics still remains a challenge for brands.”
“As fellow e-commerce merchants, we think the Triple Whale team is uniquely positioned to solve this problem. We speak with thousands of companies every year here at Elephant and rarely see this type of distinct product-market fit.”
“We are thrilled to partner with the brilliant team at Triple Whale as the company continues to emerge as a leader in this market and beyond.”
“Of my hundreds of early-stage startup investments, Triple Whale is one of the fastest growing and most exciting companies I’ve ever worked with,” says Gigi Levy-Weiss, General Partner, NFX.
“As e-commerce brand owner/operators, they clearly felt a gap in the market for understanding their most important metrics. And I’m super impressed that, within just 10 months, they’ve been able to transform that pain point into a SaaS company that’s already empowering thousands of DTC brands to scale more effectively.”
“Because of their deep understanding of the market, high cadence of quality product releases, and passion for helping others succeed, I’m confident that Triple Whale will become the default operating system for e-com businesses.”
