Luxury watch platform CHRONEXT builds engaging mobile e-commerce experiences with Storyblok headless CMS
CHRONEXT has worked with Storyblok on the development of an iOS mobile app that enables its marketers and developers to create customised user journeys.
Over the past 10 years, CHRONEXT has focused on selling, trading, and buying luxury watches worldwide as an e-commerce storefront.
When the team realised that its current content system was purely web-based and wouldn’t support a mobile app, they began the search for a headless CMS that would enable them to deliver omnichannel user experiences.
They wanted something that is easy to use for developers and marketers, has robust user management features, and serves as a centralised hub for all of their content.
CHRONEXT decided to use Storyblok and was able to build its mobile app prototype in seven weeks.
“Storyblok opened possibilities for our marketing team to easily update product pages, create new campaigns and promotions for different markets, and engage with our customers,” says Emanuel Schleussinger, CTO at CHRONEXT.
“Content teams can simply drag, drop, and update specific component pieces that make up a product detail page in our application within seconds, without having to redeploy the application to the App Store. Changes are reflected on user’s screens instantly without disrupting their purchase session,” says Cameron Crosby, Team Lead of Website & Digital Innovation at CHRONEXT.
“CHRONEXT is a great example of a brand that understands the omnichannel benefits and possibilities of a headless CMS and uses that knowledge to build better customer experiences. They now have a centralised content hub that can grow with them as they expand,” comments Dominik Angerer, Co-Founder and CEO at Storyblok.
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