High street bakery GAIL’s taps inploi technology to boost its candidate recruitment experience across the UK

Bakery business, GAIL’s, is working with talent acquisition technology scale-up inploi.

With 150 bakeries across the UK, it currently employs 2,500 people and has implemented inploi’s technology to improve the efficiency and effectiveness of its talent attraction process.

It will be powering GAIL’s recruitment marketing, in addition to the deployment of a new inploi built careers hub with upgrades to careers pages, job search, and application processes. GAIL’s will also be utilising the firm’s data and analytics platform to monitor the effectiveness of its talent attraction activity. 

It previously relied on traditional job boards to advertise vacancies; interested candidates had to apply via long, form-based applications, and the site was not compliant with web content accessibility guidelines. Over 70% of applicants were dropping off before completion. 

All open vacancies are now easily navigated via an intuitive map-based search, with applicant data captured through inploi’s AI chatbot technology, typically improving applicant completion rates by an average of 50%. Other value metrics impacted include improvements in time to hire, recruiter time savings, and substantial reductions in recruitment marketing spend.

Jordan Moore, Head of Talent Acquisition at GAIL’s, comments: “We are an aspirant brand and need a candidate experience to match. We set out to tailor our hiring process to appeal to the next generation of talent in the business.”

“Integrating inploi into our TalentFunnel ATS opens a new door to quality candidates, who are exposed to the essence of our brand from the very start of the process. Launching our new website alongside this has ensured that we’ve been able to share GAIL’s passion and culture with all future candidates.”

Alex Hanson-Smith, CTO and Co-founder at inploi, comments: “We believe that the best work happens when we combine our software and service with the client's understanding of their challenges and domain expertise. Our partnership with GAIL’s and the work we are doing together encapsulate this ethos perfectly.”

“We are not just delivering a careers site or improving recruitment efficiency; rather, we are on a mission to set a new standard for hiring experiences in the hospitality sector.”

“When you walk into a GAIL’s bakery, you immediately feel the attention they pay to the customer experience - great service, beautiful design, and arguably the best baked goods in the country. We are on a mission to build experiences that treat its candidates with the same care and attention. This is just the beginning.”

2024 RTIH INNOVATION AWARDS

Talent acquisition technology is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show

2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.