Landsec and Holovis launch large scale immersive projection domes at UK retail destinations

Landsec has partnered with Holovis to launch ApolloDomes, pitched as the UK’s first large scale immersive projection domes, at retail destinations. 

The 19-metre indoor domes use AV technology. The experiences have been developed by Holovis’ creative team whose previous projects include work for Alton Towers, SeaWorld Yas Island and LEGOLAND New York.

To help bring ApolloDomes to life, Mark Hurry has recently joined as Producer for Holovis - with his credits including award winning immersive theatrical productions including Immersive Peaky Blinders, Doctor Who - Time Fracture and The Great Gatsby - Immersive Experience.

Debuting with two experiences for Halloween and Christmas, Gunwharf Quays in Portsmouth will invite shoppers to step into a new reality filled with storytelling and interactive elements. Landsec and Holovis plan to expand their partnership over the coming year.

Ben Padley, Head of Consumer at Landsec says: “By bringing Holovis’ next-generation immersive entertainment to the UK for the very first time, our partnership will enhance some of our most popular shopping destinations into spaces that inspire, entertain, and create memorable moments for visitors of all ages.” 

“Visitors increasingly want dynamic destinations where they can be entertained, eat, drink and shop all under one roof. We’re meeting that demand by pioneering new concepts, creating experience-led places which go beyond what guests might expect from retail destinations.”

Stuart Hetherington, CEO at Holovis, says: “ApolloDomes represents a first of its kind experience, blending next-gen projection technologies and media with world class immersive theatrical performances to transport guests to an exciting, seasonal destination. We’re extremely proud to be embarking on this journey with Landsec and are very excited to bring this level of immersive experience to guests in the UK.”

2025 RTIH INNOVATION AWARDS

Immersive experiences will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.