London calling for Walmart Marketplace as office opens to support UK and EMEA online sellers

Walmart Marketplace has officially launched its new London office to support UK and EMEA sellers looking to access Walmart.com.

In a LInkedIn post, Liz KIndell, Senior Manager, Business Development UK & EMEA at Walmart Marketplace, said: “We were absolutely thrilled to welcome so many ambitious, curious sellers to our launch event - the energy in the room was electric, and it’s clear there’s huge excitement about the opportunity ahead.”

She added: “This is just the beginning. A massive shoutout to our incredible team in Bentonville, USA who have laid the groundwork - now it’s over to a fantastic local team here in London to build on that momentum. If you're exploring DTC, expanding into the US market, or just curious about Walmart’s plans in the region, we’d love to chat. Exciting things ahead!”

Let’s Grow! Marketplace Seller Summit

At this year’s Let’s Grow! Marketplace Seller Summit, Walmart introduced new AI powered tools and incentives with the aim of helping sellers grow faster, operate more efficiently and reach more customers.

It also announced expanded next-day delivery in major US metros and enhanced omnichannel opportunities, including showcasing Marketplace items in-store.

“Walmart has become one of the fastest growing e-commerce platforms by focusing on what matters most: integrity, seller success and delivering exceptional experiences for customers,” says Manish Joneja, Senior Vice President, Walmart U.S. Marketplace and Walmart Fulfillment Services.

“Everything we’re building - from smarter tools to expanded fulfillment and global reach - is designed to accelerate seller growth and empower sellers to serve customers while driving their businesses forward.”

AI tools and capabilities include:

Single and bulk item setup tools reduce time to market and increase conversion rates, while Smart Assistant provides 24/7 real-time support.

Walmart Seller Advisors Programme, spanning categories, regions and business sizes, provides a direct line of feedback to Walmart leaders. Their feedback and insights help co-create impactful programmes and solutions.

Sellers who self-fulfill can automate delivery promises by region, offering customers more delivery promises.

Elsewhere, Walmart Fulfillment Services (WFS) now offers expanded next-day delivery coverage across top US cities, including Los Angeles, New York, Chicago, Houston and Atlanta. Sellers have access to reach customers across multiple marketplaces, including the US, Canada, Mexico and Chile, while tapping into tools like Walmart Connect 3P Sponsored Ads to help boost visibility and sales.

Finally, in April, Walmart opened its new Cypress, Texas, location, which features digital QR codes throughout the store. These codes allow customers to access digital tools, services and an extended online assortment. Walmart is bringing the extended Marketplace aisle into stores, starting with a few items on display. Customers can purchase through the retail giant’s app and there’s also the option to have their items professionally installed.

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January.