Qudini founder Imogen Wethered announces new role as CEO at EnableAll as beta waitlist opens

Imogen Wethered is stepping into a new position as CEO at EnableAll, a startup that helps Shopify brands tackle accessibility compliance and improve sales, loyalty, and SEO.

Wethered co-founded customer experience software firm, Qudini, which launched in 2012 and was acquired by Verint in 2023. She remained onboard after the acquisition, before moving on in 2024 to various strategic advisor and investor opportunities.

She will be working alongside Mike Adams, founder of group company CareTech, to bring EnableAll’s product to market.

In a LinkedIn post, Wethered said: “I’m excited to share that our beta waitlist is now open. Why now? Because accessibility has become critical for e-commerce. In the USA, the ADA is already highly litigious. In June, the European Accessibility Act (EAA) came into force.”

“Any business shipping to the EU or Northern Ireland must now align websites with WCAG guidelines - or risk fines and even blocked market access. In the UK, the Equality Act also requires WCAG compliant websites.”

She added: “But WCAG has 78 complex requirements that are confusing, costly, and time-consuming to implement. Most e-commerce businesses don’t have the time, money, or know-how, and even with hard work it's hard to give customers the flexibility to browse how they wish.”

“But no one wants to be inaccessible either...That’s why we’ve created EnableAll: a new AI powered accessibility app for Shopify retailers. More details coming soon or to anyone joining our Beta waitlist.”

2025 RTIH INNOVATION AWARDS

Startups will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.