Hugo Boss XP loyalty programme heads Stateside after UK, France, Germany and China launches

After launches in the UK, France, Germany, and China, Hugo Boss is bringing its XP loyalty programme to the USA.

This integrates into the Hugo Boss app, combining traditional loyalty features like levels and points with Web3 elements.

Customers can collect and redeem tokens (NFTs) through purchases and interactions across various channels and with both brands. These tokens unlock exclusive products, unique brand experiences and special offers from Boss and Hugo or sponsoring and cooperation partners.

In a LinkedIn post, Jan Philipp Wintjes, Executive VP Global Omnichannel at Hugo Boss, said: “What makes XP different? It’s built for a truly omnichannel world: Familiar tier-based membership enhanced with Web3 and blockchain innovation; Frequent visitor tokens that reward in-store check-ins with exclusive access; One connected journey across online and offline touchpoints.”

He added: “For us, this is more than a loyalty programme, it’s a new era of engagement, designed to strengthen relationships, foster community, and set a global benchmark for customer experience.”

2025 RTIH INNOVATION AWARDS

Loyalty programmes will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.