Currys connects with De'Longhi to craft coffee machine focused intuitive digital experience in stores

Currys has partnered with De'Longhi for an in-store campaign that aims to help customers find the right coffee machine for them, quickly and easily.

In a LinkedIn post, Naveen Sarvananthan, CI Technology Support Manager at Currys, said: “When you walk into any store, you're likely to see a wall of coffee machines with different models and different features, which can be overwhelming if you are not sure what you are looking for.”

“That is why we have teamed up with De'Longhi to simplify the process and help customers find the right machine for them, quickly and easily. We are really proud of the tech we’ve built into the new De’Longhi tables that are now rolling into stores. While the fixture design looks amazing (big credit to the wider team!), I wanted to shout about the tech experience that brings it to life.”

The aim here was to build something that’s simple, helpful and works easily. Motion sensors trigger the screen to grab attention of customers as they walk by. Dual located screens mean the experience is always in view, no matter where they approach from.

A help me choose experience involves people asking curated questions to narrow down the perfect coffee machine. Customers can explore the full De’Longhi range from Currys’ website, in-store. It also recommends matching accessories and gives a quick overview of who De’Longhi are.

Sarvananthan concluded: “Big shoutout to UX Global (UXG) and AISS Technologies who have helped us craft a smooth and intuitive digital experience. It’s all about helping people find the right coffee machine for them - whether they want a barista experience or a one touch convenience.”

2025 RTIH INNOVATION AWARDS

Digital experiences will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.