Moving on up: Narvar promotes Anisa Kumar from Chief Customer Officer to Chief Executive Officer role

Post-purchase intelligence platform, Narvar, has announced the promotion of Anisa Kumar to CEO.

This follows founder Amit Sharma's decision to shift from leading the day to day operations to a long-term advisory role. Kumar joined the company in November 2021 as Chief Customer Officer.

"It's been a privilege and a pleasure to build Narvar from a mere concept to a market leader," says Sharma.

"This is the perfect time in our company's evolution to pass the reins and I could not be more confident in Anisa's ability to carry the torch forward. I want to express my gratitude to every Narvar team member, customer, and partner who has played an instrumental role in shaping my journey thus far. Together, we've built something truly special."

"I'm honoured to have the opportunity to lead Narvar's next stage of growth and I look forward to building on Amit's legacy of leadership and innovation in creating the post-purchase category," says Kumar.

"As CCO, I've been laser focused on our customers and understanding their needs and priorities. As CEO, I'll build on this foundation by harnessing AI and data intelligence to not only streamline operations but also transform every post-purchase interaction into a growth opportunity—driving customer loyalty, retention, and revenue."

Kumar brings over two decades of senior experience in operations, digital, and management roles at retailers, including Levi's, Walmart, Target, and Mervyn's.

Most recently prior to Narvar as SVP and Managing Director at Levi's, she played a pivotal role in the company's IPO and oversaw the US direct-to-consumer business, managing over 200 stores, e-commerce, the Levi's app, omnichannel operations, and consumer facing innovation.

2024 RTIH INNOVATION AWARDS

Post-purchase experiences are a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.